Real Estate Lead Generation

Multi-Channel Lead Gen and Targeting for Real Estate Agents

Transform your lead generation with Ylopo, the top data-driven tool for authentic, high-quality leads.

Generate Real Estate Leads with the Powerful Fusion of PPC and Social

Why Social

Grow your database faster
Dynamic Ads for Real Estate
Powered by your IDX feeds
Low lead cost
Many need to sell before they buy
Typically convert further out than Google
Great for local buyers
90% accuracy on contact details

Dynamic Real Estate Ads

Buyers want to engage with real homes that match their home buying needs. More importantly, they want to see it in real time. Ylopo uses the latest cutting-edge Facebook marketing technology, paired with clever messaging, to show prospects actual REAL inventory dynamically on their Facebook and Instagram newsfeeds. At Ylopo, we are unparalleled at targeting the RIGHT person at the RIGHT time with the RIGHT homes.

Why PPC

60% more effective than traditional PPC
High Intent Leads
Quality targeting and control
Great for out of town buyers
Powered by your IDX feeds
#1 most popular replacement for portal leads
Typically 2x the cost of social leads
80% accuracy on contact details

GOOGLE PPC 2.0

Our goal at Ylopo is always to bring the most cutting edge technology to our clients, and we believe we’ve done that with PPC 2.0. With Dynamic PPC Ads, Ylopo employs proprietary technology to dynamically update PPC ads several times a day with real-time data of home search results. Ylopo also uses its proprietary mapping data to match every neighborhood, subdivision, or school district within a location you're interested in advertising in and creates a separate campaign for each of these locations.

Why Seller Leads

We have completely redesigned our Seller Suite to work with AI and provide an unparalleled seller experience.

It's a comprehensive engine designed to revolutionize how you connect with sellers and close deals, featuring:

Personalized agent branding
Advanced valuation models
Comprehensive market trends and equity insights
A unique buyer interest heat map

The Seller Suite's exclusive features, such as the buyer data visualization and AI-driven seller nurturing, set it apart from competitors.

The interactive seller reports and enhanced automation capabilities enable agents to deeply engage with sellers and nurture leads more effectively. Seamless integration with our AI systems like Ylopo AI allows for tailored behavioral texting and voice interactions based on seller activities.

With extensive training and support, Ylopo empowers agents to maximize their usage of these powerful tools.

Leveraging these innovations, real estate agents can attract more listings, enhance their presentations, and close more deals.

Ylopo's leading real estate lead generation technology genuinely creates a powerful advantage for top agents to dominate their market.

Our data-driven approach provides the best way to generate a steady stream of high-intent leads by targeting active local buyers in real time. Advanced matching algorithms instantly connect your newest home listings to prospective buyers, based on their true search criteria and interests.

Ready to greatly amplify your reach and significantly grow your business? Here's what you actually get with Ylopo's comprehensive platform:

Explosive database growth through dynamic, personalized ads (Google & Facebook) that speak to each lead. We accurately identify the buyers who are truly ready to transact.

Precision outreach to qualified locals by optimizing geo-targeted keywords. We attract serious buyers who are actively searching for homes in your area right now.

Re-engaged relationships with old leads through social media remarketing. We successfully revive 25%+ of cold leads with fresh property recommendations daily.

As the leading lead generation option chosen by top producing real estate agents nationwide, Ylopo has proven results in converting prospects to clients.If you're ready to establish your dominance and achieve new higher levels of success, choose Ylopo.

Experience the game-changing power of AI-driven lead generation and get started now.

Frequently Asked Questions

Ylopo uses a multi-channel approach to generate leads for agents through platforms like Facebook and Google. Our methods for lead generation include:

Facebook Ads - Highly-targeted ads reaching likely buyers and sellers based on interests, behaviors, demographics, and more to generate the best leads.
Google PPC - Pay-per-click search ads targeting relevant keywords leading to an agent's website to generate more leads.
Direct Connect - Ylopo's premium lead capture system that qualifies leads by having them answer questions before contacting the agent to generate genuine, high quality leads.
Remarketing - Keeping agents top of mind by showing our ads and listings to previous website visitors when they are back on platforms like Facebook to generate additional leads.

We’re not trying to be all things to all people. Most of the other companies in the real estate space started as a CRM, then added on digital marketing - but it’s not what they’re the best at.

Here at Ylopo, it’s ALL WE DO, and we OBSESS over getting our clients the best results in the industry.

Specifically, we stand out from other real estate lead generation companies in a few key ways:

Full Service – Our team handles the entire lead generation process including strategy, ad creation, optimization, reporting, etc. - a complete done-for-you service.
Technology - We utilize proprietary tools like Ylopo AI (formerly rAIya) to automatically nurture and qualify leads for better results, and we have been doing so since 2019!
Custom Approach - Lead gen campaigns are tailored for each agent based on our unique goals, markets, and ideal clients to generate more relevant leads.
Branding Focus - Agents get branded IDX websites to capture leads vs sending them to portals to build their brand.
Hands-On Support - Dedicated account reps provide ongoing optimization recommendations and feedback for better lead generation.
Cost Savings - Ylopo can generate similar quality leads for a fraction of the cost of portals.
Transparency - Every client gets a dashboard (Mission Control) where you can see exactly how everything is performing, and you even have the ability to take as much control in the process as you’d like.

Results vary, but most agents see significant improvements in their lead generation, such as:

100+ new leads generated per month
10-15% lead qualification rates from tools like Direct Connect
25-50% increases in conversion rates from leads to appointments
2-4X more website traffic and lead volume
$75,000-$100,000 per year in closed commissions from Ylopo leads
5-15X ROI on monthly Ylopo fees, with top performers seeing 500+ new leads per month, 25-50 closed transactions yearly from Ylopo leads, and over $250,000 per year in commissions from the leads we generate.

Best practices to convert more Ylopo leads include:

Calling leads ASAP - within 5 minutes for hot leads is ideal. Ylopo notifies you of the hottest leads first.
Personalized follow-up - leveraging lead data to show you listened and did research.
Consistent nurturing - following up 3-12X over a 60-90 window.
Prompt responses - don't just pitch listings; get them face-to-face.
Scheduling appointments - don't just pitch listings; get them face-to-face.
CRM adoption - tracking every interaction in the CRM is crucial for follow-up.
Offering value- providing useful info and free resources whenever possible.
Remarketing- keeping your brand and listings in front of old leads is key.

Ylopo offers tailored packages to fit your services, features, and ad budget needs, ranging from $600-$1200 monthly with no long-term contracts. Key cost factors include:

Ad Budget - Higher spends ($1000-$5000/month) boost lead volume.
Database Size - Remarketing yields high ROI; spend about $100 per 1,000 leads.
Service Level - Choose between entry-level or premium with concierge service.
Team Add-Ons - Extra fees for Ylopo AI, onboarding, and custom website work.
Markets - Costs vary by location; pricing is customized during onboarding.

Ylopo excels at maximizing ROI on your ad spend for exceptional value.

Ylopo's lead generation system caters to real estate agents of all budgets.

Start with an IDX-driven website and Ylopo AI for around $600 a month, effectively remarketing to your current database.

Investing just $1,000 monthly in Facebook ads can yield 40-60 high-quality leads.

Convert just 2-3 transactions from these exclusive leads, and you could earn $6,000-$10,000 in commissions.

While organic strategies are valuable, paid leads ensure scalable and consistent growth.

We're here to help you find budget-friendly options that allow room for expansion as your business thrives.

With Ylopo's system, effective lead generation is within reach for every agent and team.

Client Success Stories

Success Stories

45 CLOSED Deals in his first 8 months with Ylopo - Jason O'Keefe (Canada)

Top realtor Jason generated leads and closed 45 deals in 8 months using Ylopo's proven lead generation system. By leveraging Ylopo's automated ISA plus his in-house team, Jason converted quality leads. Now he acquires databases and expands into new markets with Ylopo as his lead generation engine, rapidly scaling his real estate business.

1 Month In With Ylopo - Brutally Honest Review

Chicago realtor Lauren struggled generating quality leads before trying Ylopo's targeted Facebook lead generation service. In just 1 month, Ylopo helped Lauren create and convert new leads, closing her first deal. Despite being new to Ylopo, Lauren sees its proven strategies have great potential to grow her real estate business by transforming her approach to lead generation.

Zillow + Ylopo Retargeting For The Win! From 3% to 4.2% with 100k database.

The Hogan real estate team saw huge lead conversion gains by retargeting Zillow leads and using Ylopo's automated ISA technology. This top lead generation strategy helped them generate high-quality leads, replace their in-house ISA team, and convert 100k leads into 735 closed deals - boosting efficiency and sales.

$1,000 Zillow Leads! V's $10 Ylopo PPC Leads - 2nd Home Market Real Estate Lead Strategy Revealed.

Realtor Mike cut lead costs 10x, from $1000 to $10, using Ylopo's customized lead generation strategies for second home markets over Zillow. Ylopo's targeted PPC and social campaigns provided affordable, quality leads, boosting volume and conversions. Ylopo's innovative approach proved more effective than just calling Zillow leads.

The Secret To Closing 11 Deals In Our First 4 Months!

New realtors Leici's team closed 11 deals in 4 months in their military market using Ylopo's lead generation system. Ylopo's targeted campaigns helped generate and manage quality leads that Leici converted despite limited experience. Ylopo quickly provided lead gen power proving new agents can rapidly scale with the right strategies.

Michael Baird - From Canceling Ylopo to now closing over 60 deals in 2020 alone!

Top realtor Michael found immense success by re-adopting Ylopo's lead generation system, now driving 3000+ monthly leads and becoming his most vital business tool. Ylopo's targeted campaigns help Michael generate and convert quality leads, doubling his team and closing 60+ deals - transforming his lead gen and sales.

Eric Camehl - How We Closed 25 deals in 5 months with Ylopo and Generated $150k + in Commissions

Leading realtor Eric achieved immense success implementing Ylopo's lead gen system, closing their first deal in 30 days. In 5 months, Ylopo's targeted campaigns generated quality leads, driving 25 closed deals and $150k+ in commissions. Despite early challenges, Eric's hands-on mastery of Ylopo's strategies paid off hugely, becoming the engine now driving his business growth.

Client Spotlight Kirby Scofield - Over 2,000,000 Video Views

Top realtor Kirby Scofield achieved immense growth partnering with Ylopo for innovative lead generation and nurturing. Ylopo transformed Kirby's strategy, reviving old leads to build a thriving 21 agent team from just 4. Ylopo delivered real, high-quality leads, proving an essential partner for realtors seeking strategic lead gen to boost leads and sales.

How to Generate Leads For Your Real Estate Business in 2024

The truth is, a staggering 95% of home buyers now start their property search online. This fact highlights the huge potential that the internet holds for real estate lead generation. With the right strategies, you can effectively cast your net and reel in these online leads. The top three ways to generate these leads include:

Google

Through organic search results, pay-per-click (PPC) ads, Local Service Ads, Google Business Profile, and YouTube

Facebook

Through organic posts and paid ads

Traditional Real Estate Portals

Platforms like Zillow, Realtor.com, Trulia, and more

The leads with the greatest intent, that have the best chance of converting into deals within 90 days, typically come from platforms like Zillow and Google PPC, where users are actively searching for houses for sale right now.

When you're investing in online leads, it's crucial to have a robust system in place for nurturing these leads. The fact is, even the top real estate teams only convert around 5% of the leads they generate. Without a comprehensive follow-up strategy and the right technology, you risk leaving a significant amount of potential revenue on the table. In fact, without these, maintaining a positive ROI in the long run will be challenging.

In recent years, traditional portals have changed their pricing structure, claiming as much as 35% of the commissions earned. This shift can significantly impact your profit margins. Because of this, many leading real estate teams have started to invest heavily in more reasonably priced lead sources like Google PPC. This allows them to scale their businesses, build teams, and maintain high profit margins.

At Ylopo, we're leading the way by investing approximately $2,000,000 a month in lead generation for our 3,000+ clients. We allocate about 60% of this budget to Google PPC and 40% to Facebook.

We're here to help you expand your reach and convert more leads into successful deals. Book a demo today to learn more about our personalized lead generation services tailored specifically for real estate agents and teams.