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Robby

Trefethren


Robby T has coached and trained many of the top real estate teams throughout the country. His teachings primarily come from his direct experience as an isa where he made over 100,000 calls, contacted 10,000 people, and set over 1,000 appointments. 

He preaches that people don’t want to be sold... they want to be heard, understood and valued.

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Professor

Barry Jenkins

Barry began his career at the age of 18, and it has spanned two decades. He currently runs three teams in Virginia Beach, Va/Hampton, Va area & he’s also The CMO of Better Homes and Gardens NAGR. His real estate teams sell 700- 900 units a year and is ranked #9 on the Real Trends 1,000. This is with Barry being out of production and being in the office part time. He is also a full time Executive at Ylopo with the title of “Head Realtor in Residence“. He’s also an accomplished author of the soon to be released book “Too Nice for Sales.”

 When it comes to buying and converting online leads for residential real estate transactions it’s hard to top these 2 legends who have been at it for over 15 years now and learned everything you need to know in order to get these powerful lead sources to convert with you.

What’s included ….

 

Conversion Masterclass #1:

MINDSET

Your mindset can have a huge impact on the relationships you establish with your clients and prospects. When you’re engaging with your clients, your mindset can actually influence the outcome of that particular encounter.

You’ll learn:

  • How to change from a sales based mindset to a value based mindset

  • How to focus on selling the service you’re providing instead of making a sale

  • Ditch the scripts and learn how tailor your approach to each individual

  • Learn how to control your thoughts in order to control your actions

Conversion Masterclass #2:

Reframe The Conversation

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This week, Robby T. and Barry show how some simple reframing of the way you go about conversing with your leads can immediately increase your value and allow your conversations to go more smoothly. 


Here are just a few of the things you’ll learn:

  • The simple way to drop people’s guards

  • How to fix your scripts and reframe your questions (Plus Robby T. shares his best phone script)

  • How to change your mindset when conversing with leads 

  • Ways to provide leads with value instead of just information

Conversion Masterclass #3:

Digging Deeper

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The most successful real estate agents know that it’s the motives and emotions that really sell, not the surface statements or facts. What if your potential clients felt like you really cared about them? What if instead of asking “what kind of home are you looking for?” you asked, “what are you looking to accomplish with your move?”  

These are the key things you’ll learn this week from Barry & Robby T.:

  • Why you should reframe your questions (and how to do it)

  • The top 6 phrases to use to key-in to your client’s emotions and motivations

  • How to connect your responses to be in line with their desires 

Conversion Masterclass #4:

Challenge Their Thinking

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If you’ve ever felt the pressure of actively “being sold to” by a salesperson, it’s no secret that feeling manipulated or pressured into making a decision you’re not ready to make is pretty much entirely unpleasant. Sales people, including real estate agents, get a bad rep for being too “salesy” and that rep is hurting you with your prospects and clients. Masterclass #4 is here to show you how to relieve that pressure and make the encounters your prospects and clients have with you less stressful.

Aside from learning how to sell without being salesy, Masterclass #4 teaches:

  • How to leverage the psychological technique called “the anchoring effect” 

  • How to best handle the most common objections

  • An effective 3 step influencing technique

Conversion Masterclass #5:

Mirroring & Matching

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In this session, Barry and Robby T. will talk about the clever technique called “mirroring and matching”.  This technique is so effective for building rapport, earning trust, and generally building likeability that FBI lead negotiators are trained to use it on the job. 

Here are some of the other topics covered in Masterclass #5 :

  • The two most important things to remember with all leads

  • The one mistake to avoid that will kill your chances of working with a prospect

  • How to subtly key-in to your prospect’s interest level and personality type (and why this is important)

Conversion Masterclass #6:

Putting It All Together

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So, why is adding value important? Think of it this way; not adding value is the same thing as taking it away. If you’re making your commissions by simply regurgitating information off the MLS and showing people around properties they asked you to see, then you’re likely missing out on a TON of potential income and not providing them with enough value to keep you around for the long haul. 

Here’s what Masterclass #6 can help you learn:

  • The best way to handle resistance from potential clients 

  • Mirroring & matching -- learn and implement this psychological technique

  • How to tell when a client mentally checks out of a conversation -- and how to avoid it 

  • How to serve clients at the highest level with one key mindset difference

Q&A

Conversion Masterclass - Q1

Conversion Masterclass - Q2

Conversion Masterclass - Q3

Conversion Masterclass - Q4

Conversion Masterclass - Q5

Conversion Masterclass - Q6